5 helpful tips to improve your websites usability!
“88% of online consumers are less likely to return to a site after a bad experience”
Usability is the ease with which people can use a website or application to achieve their desired tasks. In other words, if your website is difficult to use, your customers or users will likely leave your site and go to a competitor's site that is easier to use. There are many factors that affect usability, such as the layout of your website, the color scheme, the font size, and whether the website is mobile-friendly.
If you want to keep your customers on your website and improve your website's usability, here are some tips:
1. Use a simple layout
Your website's layout should be simple and easy to understand. Avoid using too many colors, fonts, and images, as this can make your website appear cluttered and confusing.
2. Use a consistent color scheme
Your website's color scheme should be consistent throughout the site. Using too many different colors can be visually confusing and make it difficult for users to navigate your website.
3. Use a large font size
Your website's font size should be large enough to be easily readable. Using a small font size can make your website difficult to read, especially for users with vision impairments.
4. Make your website mobile-friendly
Over 60% of web traffic today comes from mobile devices. A non-mobile-friendly site is a surefire way to lose business. If someone has to zoom in to read your content or fill out a form, they're likely to leave and find a company that has a site that's easy to use on their phone. Your website should be designed to be used on both desktop and mobile devices. If your website is not mobile-friendly, users may have difficulty accessing your content or using your website's features.
5. Test your website regularly
Regular testing of your website is essential to ensure that it is functioning properly and is accessible to all users.
When was the last time you ran a full end-to-end test on your website and tried using it on mobile, desktop, or even a tablet? If you can't remember it's time to test its interactions, responsiveness, links, buttons, and accessibility to make sure things are still working properly and looking friendly.
Ready to take the next steps?
For a quick usability test visit https://www.powermapper.com/products/sortsite/checks/usability/ to get limited free metrics on your website’s usability.
For an in-depth look at how your website is performing and how it can be improved, please contact Custom Brad X for a free usability review.