Struggling to visualize your small business story? A six-step Custom Brand Experience can help!
With our custom six-step process, we’re able to represent small brands as they’ve never been represented before.
Step 1 - Discovery session
Getting to know your brand needs and pain points is the first step in our discovery session.
If you already have a website we will first conduct a Heuristic Evaluation, which consists of interacting with your website to determine the following:
Where your website can improve the most
What your brand needs
Why your brand needs this
How we can best portray your digital story and help build growth and trust with your current and new customers
If you’re a new brand we’ll work on starting your story by understanding your brands’ vision and working to create your full digital story through our custom six-step process.
Our interactive discovery brief makes it simple to describe your brand design challenge and set your budget. If you have yet to discover your brand's true purpose then we highly suggest starting with the Brand Personality Quiz created by Kaye Putnam. It’s the perfect validation quiz for understanding where to begin and what your true business goals are.
Step 2 - Logo design
Success starts with a stellar logo. A logo is like the front door of a business. It’s the first impression and greeting that represents your whole brand. Our designers are masters of the latest trends, and they’ll design professional logos that are immediately recognizable and reflect a brand’s message, and stand out from the crowd.
Have ideas for a new logo or want to upgrade your current one? We collaborate on your ideas and create the best logo that represents your brand.
Step 3-Take your brand to the web
Customers need to be able to find you, that’s where top-notch easy-to-manage website design comes in.
Looking for a new modern website that you can manage without any coding involved? Our talented designers will help you pick the best template from Squarespace and work with you on picking the best concept layouts for your brand.
Our designers will pick and customize the top three templates from Squarespace and collaborate with you until you’re happy with the best design. All templates are mobile, tablet, and desktop friendly so your customers can have friendly and easy experiences when viewing your website.
We add current and new content to your fresh website and provide quality photos and videos of your products, team, and services.
Step 4- Feedback
After steps one, two, and three we meet and make sure customers are happy with the way we’ve portrayed their business brand. We take all the feedback and make updates as needed. Then we continue to the final and best steps of our services.
Also provided a recommendation of images and new content that will help your brand stand out. If you want to further explore these recommendations then your brand is ready to continue to steps five and six completing the full custom brand experience package.
Step 5-Video
Are you a dance instructor, a craftsman, or selling your favorite art, maybe a maker or a baker, or just a service that is best described by video storytelling?
We help you put your skills and vision to life by video recording small day-in-the-life demonstrations of what your brand can do. Make your brand stand out with a video that tells your brand’s full story. Customers love to know more information and details before committing to a product or service.
What do your customers want to know and visually see about your brand? Our team creates unique documentary-style videos to help your customers see what you can do for them. We provide appealing demonstrations of your brand and its services.
Step 6- Photography
Need professional product photography? or a team photo?
We help our customers look professional and sharp with our quality photography of your business. Professional photography builds credibility for any brand. Our professional photographers are here to capture quality images of your products, services, or your team.
If you’re interested in upgrading your digital story as a small brand, our team at Custom Brand X can help. We have years of experience working with small businesses and we are passionate about helping them to create the best possible online presence. Contact us today to discuss your specific needs – we would be happy to provide you with a free consultation!